THE REGION’S lead marketing organisation has welcomed a new CEO.
Tourism Whitsundays – the organisation responsible for destination marketing and visitor attraction for the Whitsundays – has announced the appointment of Tim Booth as its new CEO.
“The TW Board is thrilled to welcome Tim to the team and looks forward to his advocacy for our region, which has such an iconic brand in the Australian tourism industry,” interim CEO Aimee Cameron said.
Tim will officially begin his role in November, moving to the Whitsundays from New South Wales in the coming weeks, to lead the organisation’s efforts in destination marketing, increasing visitation, enhancing visitor expenditure, and extending the length of stay in the region.
Tim Booth joins Tourism Whitsundays with more than 17 years’ experience in tourism management and a remarkable track record of achievements.
As the current CEO of Mudgee Region Tourism, Tim has been instrumental in transforming Mudgee into a renowned destination.
Under his leadership, Mudgee Region has increased visitation, increased visitor spend and won multiple State and National Tourism Awards.
For the three years prior to being in Mudgee, Tim’s efforts helped the Eurobodalla region emerge stronger, following devastating bushfires, showcasing his resilience and commitment to supporting the community during challenging times.
Tim’s career has spanned tourism and economic development, tourism marketing, strategic development, and investment in new products.
Chair of Tourism Whitsundays Julie Telford said Tim was ‘exceptionally well-suited to lead the team’.
“The selection of Tim follows a rigorous recruitment process and is particularly exciting given that nearly 100 candidates from around the globe applied for this position,” she said.
“Tim’s extensive 17-year track record in tourism leadership, coupled with his expertise in strategic development, governance, destination partnerships, and industry growth, makes him exceptionally well-suited to lead our team.
“We are confident that Tim will steer Tourism Whitsundays into a new era of success, and I eagerly anticipate the positive impact he will undoubtedly make.”
Whitsunday Regional Council Mayor Ry Collins said Tim’s appointment heralded an exciting new era for the region’s peak tourism body Tourism Whitsundays.
“In our 2024-25 Budget, council increased the funding to TW from $720,000 to $1 million, reflecting our ongoing commitment to the tourism industry and we look forward to collaborating with Tim to continue elevating the Whitsundays as a world-class destination.”
Tim said he was honoured to take on the role of CEO at Tourism Whitsundays and to work with such a passionate and dedicated team.
“My vision is to drive sustainable growth, enhance visitor engagement, and strengthen our relationships with partners and stakeholders,” he said.
“I believe in the power of community and am committed to working closely with our members to ensure that the Whitsundays not only remains a premier destination but also continues to thrive for the benefit of everyone who calls this incredible place home.”
