TOURISM Whitsundays is excited to announce the successful start of Tim Booth as the organisation’s new CEO and a very eventful first few weeks in the role.
Diving straight into the vibrant tourism scene of the Whitsundays, Tim has been immersing himself in the region’s best offerings while connecting with local tourism operators, government leaders, and industry stakeholders.
“The Whitsundays is a truly remarkable destination, and getting to experience it firsthand has been a privilege,” Tim said.
“From iconic sites to the incredible dedication of our local tourism operators, I’m more excited than ever about the future of this region and the opportunities ahead.”
Roundtable Event: An Opportunity for Engagement
On his third day in office, Tim hosted a special roundtable event for Tourism Whitsundays Ultimate and Premium Members.
This gathering allowed members to meet Tim in person and engage in meaningful discussions about the future of tourism in the region.
The team shared valuable insights and thoughts on the upcoming major marketing campaign aimed at raising the Whitsundays profile and further driving tourism growth.
A Celebration of Local Events
On day four, Tim celebrated the 20th Anniversary of the Volunteer Cruise Ship Ambassadors, who have collectively welcomed over 1.1 million cruise ship passengers to the region.
Tim expressed his admiration for the volunteers and acknowledged the $57m direct contributions the cruise industry has made to the local economy in 2022 – 2023.
Tim spent day five at the Airlie Beach Festival of Music, witnessing firsthand the energy and excitement that makes this event a highlight on Queensland’s tourism calendar.
“The festival brought the whole town to life, attracting both locals and visitors for a truly unforgettable experience,” Tim said.
Exploring the Region’s Iconic Sites
On days five and six, Tim visited some of the region’s most iconic spots.
Joined by Tourism & Events Queensland representatives and executives Martina Neidig-Quinlan, Kim McConnie and Josh Green, Tim toured Whitehaven Beach, Hamilton Island and Hayman Island.
Exploring Tourism in Bowen
On day nine, Tim visited Bowen, where he had the chance to meet with the local tourism industry and explore Horseshoe Bay, Rose Bay and the Big Mango.
A lunch with Bowen Tourism members, local business owners and Cr Michelle Wright highlighted the region’s collaborative spirit.
“Bowen is a hidden gem, and its local tourism operators are doing fantastic work. I’m looking forward to strengthening our partnerships as we grow the region together,” Tim said.
Manager of Bowen Tourism and Business Leanne Abernethy said, “It was a pleasure to show Tim around Bowen and discuss the exciting future of our area.
“It is important that we work together as a region, and we appreciate the co-operation of the Tourism Whitsundays team in collaborating with us to ensure Bowen and Collinsville are included in their marketing plans.”
DestinationQ and Queensland Tourism Awards
Days eleven and twelve saw Tim attending DestinationQ and the Queensland Tourism Awards.
Attendees celebrated the incredible businesses that continue to showcase excellence in the Whitsundays with the region bringing home 16 awards on the night, including four gold, six silver and six bronze.
“These awards are a testament to the incredible work being done by our local tourism operators. Congratulations to all the winners—your dedication is what makes the Whitsundays a world-class destination,” Tim said.
Building for the Future
Day fifteen laid the foundation for new heights in the Whitsundays, when Tim met with The Minister Andrew Powell and Acting Director-General Patricia O’Callaghan on the key priorities for the region.
Tim is focused on continuing the region’s growth by strengthening partnerships with Whitsunday Regional Council and key stakeholders, promoting the Whitsundays globally, and capitalising on emerging opportunities in the tourism industry.
“We have so much to look forward to. With strong government support, exciting new eco-tourism initiatives, and projects like the Whitsunday Skyway, the future of tourism in the Whitsundays has never been brighter,” Tim concluded.
