HAPPY New Year to the Whitsundays business community!
Seeing in a new year is a great time to think about what your business resolution might look like.
Business resolutions are commitments businesses make to improve their strategy, operations or processes.
Like personal New Year’s resolutions, business resolutions can help prioritise goals or activities that may have got swept aside in 2024 or provide some inspiration or renewed interest in improving some aspect of your business. 
A wise business partner passed on some thoughts I would like to share when considering business aspirations for the new year.
Are you counting the minutes you work…or the impact of those minutes?
Are your business metrics reflecting and measuring genuine progress…or just numbers to make you feel good? 
Is your business success measured in the steps you take…or the destinations those steps take you to?
We all often count the wrong things. Long hours don’t always mean productivity.
Having lots of meetings is not as effective or productive as fewer, well-structured meetings.
Counting short-term gains can sacrifice the seeds of future growth — sustainable success is a marathon, not a sprint.
Counting and slavishly following KPIs can lead to tunnel vision and neglect of qualitative factors such as customer experience, employee wellbeing and the bigger picture.
Quality over quantity. Work smarter not harder. Good advice for everyone.
Let’s make 2025 a great year for us all!
Column contributed by Whitsundays Chamber of Commerce and Industry president Allan Milostic.
