HOGS BREATH Café has announced its re-entry into the exhilarating world of motorsport, through an exciting partnership with J-P Afflick.
Mr Afflick is the franchisee of Hog’s Breath Cafe Airlie Beach and a renowned record holder in land speed racing.
J-P Afflick, whose passion for speed has led him to chase and set records globally, will now proudly carry the Hogs Breath Cafe banner on his land speed racing team.
The partnership marks a significant return for Hogs Breath Cafe to the motorsport arena, underscoring its commitment to adventure, excellence and community engagement.
The collaboration is set to propel both J-P Afflick and Hogs Breath Cafe into a thrilling 2025 season.
The team will compete at the prestigious salt flats of Lake Gairdner, in Australia, and Bonneville, in the USA, aiming to break new records.
“We are incredibly excited to join forces with J-P Afflick and support his remarkable endeavours in land speed racing,” Hogs Breath Café CEO Steven Spurgin said.
“This partnership aligns perfectly with our brand’s adventurous spirit and dedication to pushing boundaries.
“We look forward to an unforgettable year on the salt flats and sharing this journey with our loyal customers and fans.”
Mr Spurgin said J-P Afflick’s storied career in land speed racing, combined with his entrepreneurial success at Hogs Breath Cafe Airlie Beach, made him a ‘perfect’ ambassador for the brand.
“This partnership is more than a sponsorship; it’s a shared vision of breaking barriers and achieving the extraordinary,” he said.
“At Hogs Breath Cafe, we live by our mantra: ‘There are many things we’ve never done, but we ain’t never had too much fun’.
“This spirit of fun and adventure will drive our journey with J-P Afflick, as we embrace the challenges and excitement of the 2025 racing season.
“Stay tuned for updates on our racing adventures, behind the scenes insights, and exclusive content, as we gear up for an exciting 2025 season.”
