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Wednesday, June 19, 2024

Busy time for Bowen tourism

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By Leanne Abernethy, manager Bowen Tourism and Business

BOWEN now has an audio guide on the Australian Visitor Centres App and website.

It is perfect for travellers to listen to, as they plan a trip to Bowen, or for those already on the road.

Bowen is one of about 30 Visitor Information Centres to take part in this program to overcome the barrier for vision-impaired travellers, as we all work towards a more inclusive tourism industry for all.

This guide also helps blind and low vision tourists with sensory experiences through storytelling, soundscapes and history clips.

This enables travellers to make informed and independent decisions about where to travel while enhancing their on-site experience.

In other news at Bowen Tourism and Business, we are certainly seeing an increase in the number of visitors as we head towards winter – the traditional busy season for Bowen.

We have been averaging more than 100 visitors per day since the beginning of April.

The team are also getting ready for the Townville Expo, later in May, where we will be representing Bowen.

This is a great opportunity to showcase our region with more than 12,000 people expected to attend.

Trade shows and expos provide a perfect opportunity for us to promote Bowen, particularly to the drive market.

Meanwhile, we continue to increase the range of Bowen merchandise and souvenirs on offer at the Visitor Information Centre and the new stock is proving popular with visitors.

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