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Thursday, April 18, 2024

Enjoy our beautiful backyard!

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By TW CEO Rick Hamilton

AFTER WHAT has been a record year for the Whitsundays, the last couple of weeks of lower occupancy has given businesses the opportunity to prepare for new guests, from Christmas to the end of the January school holidays.

As with every other region in Australia, staffing continues to be a challenge, and we encourage everyone to be patient and spread that holiday cheer with businesses that will be extremely busy.

We have been looking at 2023 for several months now and we’re ready to launch the latest ideation of ‘The Wonders of The Whitsundays’ marketing campaign, from mid-January.

This campaign will focus on Brisbane, Sydney and Melbourne markets to drive visitation during what looks to be a slower period in February – March, and outside school holiday periods to July.

We have had a photographer in the region, last week, taking updated imagery to use in the campaign to ensure we’re showing the Whitsunday off as best we can.

For all those lucky enough to be on the water, enjoy the experience, whether that be fringing reefs or the outer reef.

And speaking of fringing reefs, why not hop in a car and head up to Bowen, where you will find fringing reefs right off the beach around Rose and Horseshoe Bays.

Maybe grab fresh fish and chips at the marina and enjoy the view at nearby Flagstaff Hill.

For those a little more adventurous, make your way to Bowen River Hotel, a little way past Collinsville, and enjoy a lunch and a ‘cold one’ under the trees.

Lastly, I want to wish everyone a Merry Christmas and Happy New Year.

May 2023 be another year of doing what we do best, showing off the beautiful Whitsundays.

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