A NEW workforce attraction campaign intended to encourage job seekers to ‘Pick Paradise’ when searching for jobs, was launched at the Merinda Village Hotel, on Friday, September 1.
Designed to attract and retain a workforce within the agriculture and aquaculture industries, the #PickParadise campaign focuses on the beauty of the Whitsunday region and the superior work-life balance on offer.
Bowen Gumlu Growers Association CEO Ry Collins said it was a perfect time to reignite interest in working in the region.
“With the horticulture industry at peak production, and the mango season beginning in November, workers in the region could be guaranteed ongoing positions in a variety of roles,” Mr Collins said.
#PickParadise is a joint initiative between the Bowen Gumlu Growers Association and the Queensland Agriculture Workforce Network, with funding from the Department of Agriculture and Fisheries.
Bowen Gumlu Growers Association (BGGA) is a not-for-profit association that represents the horticultural industry of Bowen and Gumlu.